ldquo;Lisiting太枯燥乏味?自身都实在看不下去?
2022-05-16 17:37:04
这一时代,你不一定能留下全球性足迹,但必然要有全球化思维。“Lisiting太枯燥乏味?自身都实在看不下去?”事实上,只需用对了方法,即使是最一般的商品(例如一件白T、一个挎包)、最枯燥乏味的listing也会越来越附带生命,让潜在性顾客的listing阅读文章之行不会再乏味。文中专为有这方面困惑的商家汇总了一些方法,教你编写栩栩如生的商品描述。下列是一些案例,手把手教你以不一样的方法对待一般商品,写下吸引人的商品描述:1、考虑到“商品解决了什么问题?”例一:L型写字台商品描述:“If you have space limitations, the compact ‘L’ desk is a great alternative(假如你的屋子室内空间比较有限,那麼L型餐桌能非常不错的处理你的空间问题)”。例二:勃朗宁折刀:“We are always looking for knives with unusual locks, especially those that seem to offer a better way of releasing the lock. This knife from Browning fits that bill(大家一直在找寻含有与众不同刀锁的折刀,尤其是刃口可以更成功开闭的,而这一款勃朗宁折刀真棒达到了这一要求)”。“这两种商品同时向顾客揭露了它能化解的问题,有须要的顾客一目了然。”2、考虑到“这一商品有哪些人们在用?”例一:话筒叙述:“Singers absolutely love the sound of this mic! Speakers love the depth and clarity it gives their voice!(歌星们、发言者们都是会喜欢上这一话筒传出的响声,低沉而清楚)。”例二:干果叙述:“Nut lovers and tin collectors rejoice. We’ve packed a Great Pumpkin design tin with 6 smaller tins of honey roast peanuts, pistachios, spicy peanuts, cashews, fancy mixed nuts and smoked almonds(干果发烧友和水果罐头收藏者们可以一起嗨了。大家筹备了一个挺不错的冬瓜型水果罐头,里边放了6个小陶罐,各自放了烤花生、葵花子、花生仁、杏仁、混和干果和熏甜杏仁)”。“这一叙述立即面对设备的目的受众群体作出召唤,很有感染力。”3、从商品的历史时间或成份下手例一:服饰叙述:“Thirty years ago, we introduced a warm, double-layer shirt inspired by the ones north-woods log drivers wore to stay warm through long, damp days working on the river (30年以前,大家发布了一款温馨的两层衬衣,衬衫的设计灵感,来源于北方地区山林木材司机工作时为了更好地抵挡悠长潮湿天气穿的那类保暖衬衫)”。例二:折叠伞叙述:“Originally developed by an awning manufacturer, the heavy-duty 6-oz. cotton also resists wind and will repel the moisture of a light drizzle(这款商品是一个雨蓬生产商开发设计的,选用了6盎司的棉絮,给花浇水又防水防雨)”。“叙述从商品的化学成分或历史时间下手,向顾客传送背叛家针对产品质量的用心心态。”4、商品是怎样更新的?例一:“This year, our wind-tunnel tested Slice Aero frame is 50 grams lighter than last year(2022年通过提升,大家的Slice Aero框经倾侧检测,比以前轻了50克)” 。例二:“Before now, it was very expensive to print full-color, professional-quality album inserts in quantities less than 300. Those days are over. Now you can get beautiful album inserts that won’t break your budget!(以往全彩色印刷技术专业质量的相册图片价钱十分贵,但如今可以获得非常漂亮的相册,价钱绝对不会高于你的费用预算)”。“告之顾客你对商品提升作出的勤奋,让她们感受到商品的确在越来越好。”5、与大众文学挂勾例:“Seven just became your lucky number. Don’t believe in luck? You will after you get your hands on this sensational snack collection [It has seven ingredients.](7会变成你的幸运数字。这款特色小吃有7种成份,获得它会给你们提供好远)”。6、从商品的周期性或应用场所下手例一:“You’ll find yourself reaching for them any time the weather turns chilly(你就会发现只需气温转冷,你也就会不自觉的需求它)”。例二:条纹纯棉布裤:“When the weather calls for shorts but the occasion doesn’t, these lightweight chinos are an ideal alternative(气温升高但你想要的场所又不适宜穿超短裤该怎么办?这款轻巧的条纹纯棉布裤就是你理想化的挑选)。”例三:“Perfect for rewarding a team for a job well done or top performers for contributing the most to the company’s annual profits(假如你的精英团队在一本年度主要表现非常好,那麼买这一款商品奖赏你的队伍组员再适合但是了)”。7、商品不能逾越的点例:“The look of real wood without the maintenance, thanks to a durable scratch- and stain-resistant laminate finish (得益于商品所采取的层叠制作工艺,大家能再赏析商品实木板外型的与此同时,不用担忧日常的刮痕或污垢问题)”。8、从商品的感观下手例:“These pants may look like wool, but they’re actually made of ultra-soft cotton for itch-free comfort all season long(这条牛仔裤子看上去像羊毛绒的,但事实上是用超绵软的棉絮做成,能给你们产生一全部冬天的舒适度,而且你可以免遭羊毛绒产生的发痒)”。9、商品意想不到的组成例:“Combines elegance with the durability, versatility and functionality needed by today’s office(商品将高贵的特点与当代公司办公室所必须的耐用度、实用性和功能性融合在了一起,外型和现实必须都获得了达到)”。10、商品很有可能召唤起的感情例:“The rich bison leather of our finest hands ewns will remind you of the classic hunting lodges of the past, as will the timeless comfort of their hand-stitched construction(大家的设备是用野牛皮手工制作缝纫的,野牛皮的高级感令人不免想到到森林的捕猎岁月,细腻手工制作缝纫针角将让你产生永恒不变的舒适度)”。11、与品牌联盟例一:“We’ve worked with Smith Optics to create a pair of polarized sunglasses with the best features for outdoor sports at a terrific price(我们与Smith Optics企业合作,一同为户外活动发烧友们打造出了一幅作用十分强有力的偏光太阳镜,并且价钱十分特惠)”。例二:“We worked with traditional European shoemakers to design high-quality clogs that provide natural, lasting comfort – at a great price(我们与欧洲地区的传统式做鞋商协作,设计方案出优质的厚底木屐,为顾客给予当然、长久的舒适度,并且鞋价钱十分漂亮)”。12、详细介绍设备应用方法的多元性例一:“You can even leave the center pole at home and simply hang the center peak of the tent from a limb for a lightweight spike camp(你甚至于可以把户外帐篷核心的立柱放到家中,在野外的过程中立即把户外帐篷挂在枝干上,就可以构建你的小天地了)”。例二: “The durable style of Ambience allows you to start small and add pieces as your office changes(优良且长久的设计风格容许你伴随着公司办公室的转变,渐渐地增添新物品)”。13、陈列设计好几个商品性价比高的原因例一:“This is so universally useful that you will want one in your desk drawer, one for your hunting gear and of course one in the tool drawer in your kitchen(你在许多地区都是用获得它,你能想写字台柜子里、狩猎工具袋里、厨房工具抽屉柜里都放一个)”。例二:“Our gift certificates can dissolve your holiday shopping dilemmas in a moment, since they’re good for any of our pampering services for women or men. Buy ten at a time and we’ll even give you a 5% discount off the total dollar value(大家的礼券可以在一瞬间处理你的假日购物难题,由于人们的礼券适用于全部客户,您每选购10样商品,还能获得5%的折扣)”。14、操作指南例一:“Just unroll this portable multipurpose blanket anywhere your adventures take you (无论你到哪里,只需进行这款携带式多用途绒毯就可以运用了)”。例二:“A simple tap illuminates the clock for night viewing(只需轻拍一下,就能开启钟表的红外摄像头方式)”。15、产品名字的有关小故事例一:“It’s called Simplicity for a reason — simple to order, simple to assemble and simple to expand as your needs grow (它往往叫做‘Simplicity’是由于这款商品从购买到拼装、拓展都比较简单)”。例二:“The name [Comfort Mocs] says it all — we’re sure you’ll agree just as soon as you slip on a pair(商品往往叫做‘Comfort Mocs’,坚信如果你穿上它就能掌握了)”。16、透露商品的缺点例一:“Not as reliable as the Professional Premium, but has a good frequency response. Good for voice and limited music duplication(尽管不能与专用设备一概而论,但也有着十分良好的相频特性,特别适合音频)”。17、为什么产品报价那么“漂亮”例一:“Because this set is made in Böker’s factory in Argentina which is experiencing a terrible economic situation, the price is extremely good(这款机器设备是在坐落于巴西的厂子制造的,那里经济发展不容乐观,因此价钱优良)”。例二:“Our Friday lunchtime special massage costs just $20 because the massage therapists in that time slot are students in their final 100 hours of training(大家周五午饭时间的推拿花费只需20美金,由于在这个时间范围的按摩技师是学员)”。文章正文:妙趣电子商务侵删—End—事常和人违,事总在人为因素。第一批触碰amazon的商家如今或已蜕变为资产认可的抢手货,是灵敏的电子商务味觉?炉火纯青的经营技巧?或是远超平常人的爆单逻辑思维?9月28日中国义乌亚马逊运营者交流会于义乌市陆港电子商务镇上举办,到时候将有权威专家开展时下最火amazon话题讨论共享,神秘嘉宾,上百万热销,高级教师,大量藏宝等你发掘!
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